What People Will Learn :
How to create content that will drive relevant search traffic to your website. And how to convert that traffic into customers.
Tim Soulo is currently Marketing Chief Officer at AHREFs.
Join this exciting panel, discussing how we can succeed as women in tech.
Listen to the success stories of 4 business women that share their personal anecdotes.
Learn how to do business in Indonesia as a woman. How to thrive. (And how to outperform our counterpart.)
Lavinia runs Livit Spaces, a co-working & co-living startup community based in Bali, and Project Getaway, a series of premium co-workation events for entrepreneurs. She has spent the last 6 years developing & expanding international projects and organizations, her personal and professional experiences spanning 4 continents and 35+ countries. She builds environments where productivity, fun, inspiration and adventure go hand-in-hand.
A hands-on workshop showing exactly what we as SEO professionals do to rank our clients websites every time!
What People Will Learn*:
This skill share will be a combination of a workshop and an Ask Me Anything session. We will cover the foundations of a good SEO strategy, keyword research and SEO optimized content creation. We will show you exactly what we do to help our clients rank time after time.
This is incredibly valuable information, distilled from 10 years of SEO experience. We will work on a few of your sites during the presentation, so please come and let us check your site
The second part will be a an Ask Me Anything, where we would love to answer your questions about SEO.
People will learn how to:
Use AdWords for finding keywords and monthly search volume
Use MOZ keyword explorer to get domain authority
Use Agency Analytics for getting ranking data and URLs
Use Excel like a SEO professional
Analyze data to create informed keyword research
How to implement this keyword research into SEO optimized content strategy
How to create SEO optimized content with our ‘secret sauce’
Brie is an SEO Specialist running White Label Digital Marketing. WLDM specialises in increasing traffic, revenue and conversation rates for clients around the world. He has 10+ years of experience in SEO and is a Google partner. Currently, almost all of his energy is spent working on DMSS - the first annual Digital Marketing Skill Share.
Povilas Brand, is a digital architect. A digital architect is a modern business and technology architect that is driven by customer experience to utilize technology to transform business, increase revenue and profitability and improve the competitive position of a business. He has been living a location independent lifestyle and creating systems for his own projects, as well as other clients. In his latest project www.whatsyourlifepurpose.com, he helps people to stay productive, remove distractions, have more energy and really get in tune with themselves, so they can find their life purpose, earn the money while doing what they love, and build a fulfilling life.
Paul is a productivity blogger and consultant who specialises in helping teams to be more productive and grow their businesses. Paul is a master of Asana, Pipedrive and MailChimp and has worked with dozens of clients to help them to supercharge the productivity and output of their teams.
A/B Testing is the most powerful tool for effectively optimising your Adwords account. It is, however, time consuming and quite complex. In his talk, Pascal will make a case for why you need to start A/B Testing TODAY and and will talk you through the processes and tools he personally uses to help his clients generate millions of dollars in sales.
What People Will Learn:
• Why A/B Testing your Ads is Critical for your Success in Adwords
• Why your Intuition Sucks in Determining a Winner
• How to Avoid the most common Pitfalls & Test more efficiently
Pascal is the Founder/CEO of adZen - the worlds best AdWords Tool for Agencies. AdZen is a Tool for Google AdWords that supports professionals in their day-to-day management of client accounts.As founder and CEO, Pascals main responsibility lies in putting together an outstanding team and enabling them to continuously push the boundaries for development and growth of the company. Given his expert knowledge and years of experience in Data Analysis and Google AdWords and his position as a Google certified Adwords expert, Pascal is also responsible for shaping the product, taking on the role as VP of Product.
Melissa DiVietri is a social media consultant, offering her services helping ad agencies and small businesses reach their audiences through the myriad online channels that seem to be multiplying exponentially. Knowing which social media platforms to use and how to use them is essential to building an online presence - as if you’re not really real unless you turn up in Google’s search results.
"I create an opportunity for businesses by targeting a specific niche using strategies to find users on search engines and social media platforms. I graphically graphic visuals that compliment the brand identity but also actionable to measure who clicked, shared or commented. I am capable of building websites on Squarespace, WordPress, Shopify that are responsive for mobile, tablet and desktop. I utilize specialize social media campaigns to generate leads while growing a network of loyal followers. Each week, I host a Twitter chat on social media tips, tricks, and secrets – you can join every Monday at 8 pm by following @missydi. I offer to consult on how to grow your business or brand by recording my screen to educate how to maximize social media for their business or brand."
After years of traveling extensively around the world, Mark Copeland developed an unique approach to life: “I have come to understand there is only one thing constant in life: Change”.Coming to fully understand his place in this Universe, through personal development, Copeland compiled his knowledge into tangible best-practices that can be implemented into any corporation willing to transform its status quo.Originally a Mechanical Engineer, Copeland has been delving his mind into different professional industries, from PR work for clubs in Ibiza, to mastering the art of scuba diving in Thailand. His never-ending willpower to explore the different aspects of life has fueled him to apply his new-found knowledge into the business world.Armed with an endless fascination with the human consciousness and his Internet Marketing background developed over the last 15 years, Copeland recruited a team of creative minds and founded WebSmart Group in 2015.
This workshop is a Step-by-step guide to writing, recording and selling your first online product.
What People Will Learn:
- How to offer what people want to buy (a new approach to market research)
- How to organize and write your content (with a few little secrets that will allow you to charge higher prices)
- How to record great audio and video
- The basics of equipment so you can invest smart
Magda is a digital marketer specialising in online launches. She has worked on multiple launches bringing in total over 2 million dollars. Her main niche is personal growth, especially that in parallel to teaching business she is also a Tantra & Relationships Coach. She runs 2 blogs, one for business and marketing called Psychology For Marketers, and another one for women on love and spirituality called Brave Belle. She holds talks and workshops around the world, including Malaysia, Thailand, Bali and Poland.
I have a keen interest for online MARKETING and related BUSINESS performance. Passion for web-related technologies since youth.
I created the n°1 French Youtube channel about online marketing: (50000+ views/month, 17000 subscribers)
My GOAL is to create + use your website/digital presence & associate the most relevant digital marketing channels that your audience uses, to grow your client base or your business's revenue.
1. Create your professional website step-by-step.
2. Implement a Digital Strategy => create an actionable road map to success.
3. Get Clients & increase Revenue through your digital presence.
Many entrepreneurs choose to go solo. Freelance or lifestyle. But to scale a business, you’ll need other people. Once you hire people, you get new headaches. A team of 5-10 is like a family and rather easy to align. But if you go beyond that, you need a structure. This talk will show you what tools, methods and practices I’ve used the past decade to scale my own business.
What People Will Learn:
Hugo Messer has been building and managing teams around the world for over 10 years. He wrote 6 books about distributed teams. Based on his experience, he helps other teams become better at (distributed) agile through training and coaching. He is a Certified Scrum Professional.
Discover how to properly use Excel to extract insights, analyse performance & create informative reports that your clients / stakeholders will love!
The presentation will run through some basic Excel data setup & steps you need to take to prepare it all, along with some different metrics I use within my Excel analysis. I will then take you through a number of examples of the ways you can use the data to better extract SEO insights. You will be shown some examples of dashboards that you can use internally, along with a few different reports that your clients will love - and make sure you have an understanding of what you need to create it all. The second part of the presentation will be a walk through on how you can build a performance dashboard / report that maps together keywords & landing pages . This will allow you to drill into categorised performance and truly understand where performance is great, along with where the room for improvement is. If you are doing content marketing - aligning your keywords & visits is essential to quantifying performance - this dashboard will help you do that.
People will learn how to:
Sam Partland is a data-driven digital marketer with 12 years' experience in the field. Whilst he has experience in a wide variety of digital activities, he specialises in SEO with a focus on data-centric insights. Being mostly self-taught, Sam has been able to create his own methods for easier;- Analysis & presentation of keyword research- Keyword & traffic insights- Competitive research, analysis & performance monitoring. Sam has previously worked both agency-side and in-house for realestate.com.au, which allowed him to refine his skills across a variety of clients, along with more in-depth analysis working in-house. He is currently working for Airtasker as a growth marketer helping to drive the business forward across multiple channels.
Video SEO has changed drastically since the early days of online video. YouTube has gone from a small video site to becoming one of the largest social media platforms and search engines in the world. This presentation will teach you exactly how to get discovered on YouTube in 2017 and beyond.
In this Presentation, you will learn...
This workshop covers my entire step by step process for getting discovered on YouTube.
This same process generates millions of organic views for my clients every month.
All of the proven methods that will be taught in this presentation work for any niche and any channel size. I will be explaining everything from keyword research, titles, thumbnails, tags, metadata, and much more.
Colin Shipp is the founder of the video marketing agency, Possibility Media. He has spent the past 2+ years learning the in’s and out’s of online video. Solely focused on figuring out how to turn video views into direct profits for his clients. Possibility Media works with mostly online course creators, individual content creators, and large digital brands in niches ranging from music to yoga, fitness, tech and much more.
Learn the strategic approach that Professional Facebook Advertisers use to run paid Facebook ads that minimize risk and increase conversions, fast.
What People Will Learn: How to create successful Facebook advertising campaigns that drive more leads and more sales while minimizing risk with a campaign blueprint that leverages Facebook’s machine learning system.
People will learn how to: Structure their Facebook ad campaigns, which will allow them to quickly identify the most profitable segments of their audience so they can maximize the return on their Facebook advertising.
Miles Beckler is an entrepreneur on a mission to help people to escape the rat race and unlock the abundance and lifestyle freedom possible through internet marketing and entrepreneurship. In addition to being the co founder and CEO of Swell Press Inc, a next generation media and publishing company, Miles is an avid teacher of internet marketing and entrepreneurship
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data, machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
People will learn how to:
· Build a measurement framework
· Enrich data
· Structure your data
· Create segments
· Analyze data, perform drill-downs and find insights
· Use machine learning to deliver extreme results
· Avoid common mistakes in data analysis
Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. Data, analytics and performance run through his veins. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.
People will learn how to create content and amplify it using Facebook, Instagram and LinkedIn, using growth hacking tactics and sophisticated campaign on budgets starting at 1$ per day.
Andrea is a digital entrepreneur. He worked on hundreds of digital projects for brands like Ferrari, Discovery, Hyundai, Pepe Jeans London, Alitalia, Microsoft, Tommy Hilfiger, Clinique and many entrepreneurs, startuppers and small companies. He's the founding partner of Webing Academy – a pop up training academy offering workshops and masterclasses on digital marketing and CEO at Webing. Andrea is also an author and an International speaker. He lives in London but often travels across Europe and to Bali, Singapore and the U.S.. You can find him working in a creative coworking or near the ocean searching for waves.
What People Will Learn :
How to create content that will drive relevant search traffic to your website. And how to convert that traffic into customers.
Tim Soulo is currently Marketing Chief Officer at AHREFs.
Povilas Brand, is a digital architect. A digital architect is a modern business and technology architect that is driven by customer experience to utilize technology to transform business, increase revenue and profitability and improve the competitive position of a business. He has been living a location independent lifestyle and creating systems for his own projects, as well as other clients. In his latest project www.whatsyourlifepurpose.com, he helps people to stay productive, remove distractions, have more energy and really get in tune with themselves, so they can find their life purpose, earn the money while doing what they love, and build a fulfilling life.
This workshop is a Step-by-step guide to writing, recording and selling your first online product.
What People Will Learn:
- How to offer what people want to buy (a new approach to market research)
- How to organize and write your content (with a few little secrets that will allow you to charge higher prices)
- How to record great audio and video
- The basics of equipment so you can invest smart
Magda is a digital marketer specialising in online launches. She has worked on multiple launches bringing in total over 2 million dollars. Her main niche is personal growth, especially that in parallel to teaching business she is also a Tantra & Relationships Coach. She runs 2 blogs, one for business and marketing called Psychology For Marketers, and another one for women on love and spirituality called Brave Belle. She holds talks and workshops around the world, including Malaysia, Thailand, Bali and Poland.
Video SEO has changed drastically since the early days of online video. YouTube has gone from a small video site to becoming one of the largest social media platforms and search engines in the world. This presentation will teach you exactly how to get discovered on YouTube in 2017 and beyond.
In this Presentation, you will learn...
This workshop covers my entire step by step process for getting discovered on YouTube.
This same process generates millions of organic views for my clients every month.
All of the proven methods that will be taught in this presentation work for any niche and any channel size. I will be explaining everything from keyword research, titles, thumbnails, tags, metadata, and much more.
Colin Shipp is the founder of the video marketing agency, Possibility Media. He has spent the past 2+ years learning the in’s and out’s of online video. Solely focused on figuring out how to turn video views into direct profits for his clients. Possibility Media works with mostly online course creators, individual content creators, and large digital brands in niches ranging from music to yoga, fitness, tech and much more.
People will learn how to create content and amplify it using Facebook, Instagram and LinkedIn, using growth hacking tactics and sophisticated campaign on budgets starting at 1$ per day.
Andrea is a digital entrepreneur. He worked on hundreds of digital projects for brands like Ferrari, Discovery, Hyundai, Pepe Jeans London, Alitalia, Microsoft, Tommy Hilfiger, Clinique and many entrepreneurs, startuppers and small companies. He's the founding partner of Webing Academy – a pop up training academy offering workshops and masterclasses on digital marketing and CEO at Webing. Andrea is also an author and an International speaker. He lives in London but often travels across Europe and to Bali, Singapore and the U.S.. You can find him working in a creative coworking or near the ocean searching for waves.
A hands-on workshop showing exactly what we as SEO professionals do to rank our clients websites every time!
What People Will Learn*:
This skill share will be a combination of a workshop and an Ask Me Anything session. We will cover the foundations of a good SEO strategy, keyword research and SEO optimized content creation. We will show you exactly what we do to help our clients rank time after time.
This is incredibly valuable information, distilled from 10 years of SEO experience. We will work on a few of your sites during the presentation, so please come and let us check your site
The second part will be a an Ask Me Anything, where we would love to answer your questions about SEO.
People will learn how to:
Use AdWords for finding keywords and monthly search volume
Use MOZ keyword explorer to get domain authority
Use Agency Analytics for getting ranking data and URLs
Use Excel like a SEO professional
Analyze data to create informed keyword research
How to implement this keyword research into SEO optimized content strategy
How to create SEO optimized content with our ‘secret sauce’
Brie is an SEO Specialist running White Label Digital Marketing. WLDM specialises in increasing traffic, revenue and conversation rates for clients around the world. He has 10+ years of experience in SEO and is a Google partner. Currently, almost all of his energy is spent working on DMSS - the first annual Digital Marketing Skill Share.
A/B Testing is the most powerful tool for effectively optimising your Adwords account. It is, however, time consuming and quite complex. In his talk, Pascal will make a case for why you need to start A/B Testing TODAY and and will talk you through the processes and tools he personally uses to help his clients generate millions of dollars in sales.
What People Will Learn:
• Why A/B Testing your Ads is Critical for your Success in Adwords
• Why your Intuition Sucks in Determining a Winner
• How to Avoid the most common Pitfalls & Test more efficiently
Pascal is the Founder/CEO of adZen - the worlds best AdWords Tool for Agencies. AdZen is a Tool for Google AdWords that supports professionals in their day-to-day management of client accounts.As founder and CEO, Pascals main responsibility lies in putting together an outstanding team and enabling them to continuously push the boundaries for development and growth of the company. Given his expert knowledge and years of experience in Data Analysis and Google AdWords and his position as a Google certified Adwords expert, Pascal is also responsible for shaping the product, taking on the role as VP of Product.
Melissa DiVietri is a social media consultant, offering her services helping ad agencies and small businesses reach their audiences through the myriad online channels that seem to be multiplying exponentially. Knowing which social media platforms to use and how to use them is essential to building an online presence - as if you’re not really real unless you turn up in Google’s search results.
"I create an opportunity for businesses by targeting a specific niche using strategies to find users on search engines and social media platforms. I graphically graphic visuals that compliment the brand identity but also actionable to measure who clicked, shared or commented. I am capable of building websites on Squarespace, WordPress, Shopify that are responsive for mobile, tablet and desktop. I utilize specialize social media campaigns to generate leads while growing a network of loyal followers. Each week, I host a Twitter chat on social media tips, tricks, and secrets – you can join every Monday at 8 pm by following @missydi. I offer to consult on how to grow your business or brand by recording my screen to educate how to maximize social media for their business or brand."
I have a keen interest for online MARKETING and related BUSINESS performance. Passion for web-related technologies since youth.
I created the n°1 French Youtube channel about online marketing: (50000+ views/month, 17000 subscribers)
My GOAL is to create + use your website/digital presence & associate the most relevant digital marketing channels that your audience uses, to grow your client base or your business's revenue.
1. Create your professional website step-by-step.
2. Implement a Digital Strategy => create an actionable road map to success.
3. Get Clients & increase Revenue through your digital presence.
Discover how to properly use Excel to extract insights, analyse performance & create informative reports that your clients / stakeholders will love!
The presentation will run through some basic Excel data setup & steps you need to take to prepare it all, along with some different metrics I use within my Excel analysis. I will then take you through a number of examples of the ways you can use the data to better extract SEO insights. You will be shown some examples of dashboards that you can use internally, along with a few different reports that your clients will love - and make sure you have an understanding of what you need to create it all. The second part of the presentation will be a walk through on how you can build a performance dashboard / report that maps together keywords & landing pages . This will allow you to drill into categorised performance and truly understand where performance is great, along with where the room for improvement is. If you are doing content marketing - aligning your keywords & visits is essential to quantifying performance - this dashboard will help you do that.
People will learn how to:
Sam Partland is a data-driven digital marketer with 12 years' experience in the field. Whilst he has experience in a wide variety of digital activities, he specialises in SEO with a focus on data-centric insights. Being mostly self-taught, Sam has been able to create his own methods for easier;- Analysis & presentation of keyword research- Keyword & traffic insights- Competitive research, analysis & performance monitoring. Sam has previously worked both agency-side and in-house for realestate.com.au, which allowed him to refine his skills across a variety of clients, along with more in-depth analysis working in-house. He is currently working for Airtasker as a growth marketer helping to drive the business forward across multiple channels.
Learn the strategic approach that Professional Facebook Advertisers use to run paid Facebook ads that minimize risk and increase conversions, fast.
What People Will Learn: How to create successful Facebook advertising campaigns that drive more leads and more sales while minimizing risk with a campaign blueprint that leverages Facebook’s machine learning system.
People will learn how to: Structure their Facebook ad campaigns, which will allow them to quickly identify the most profitable segments of their audience so they can maximize the return on their Facebook advertising.
Miles Beckler is an entrepreneur on a mission to help people to escape the rat race and unlock the abundance and lifestyle freedom possible through internet marketing and entrepreneurship. In addition to being the co founder and CEO of Swell Press Inc, a next generation media and publishing company, Miles is an avid teacher of internet marketing and entrepreneurship
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data, machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
People will learn how to:
· Build a measurement framework
· Enrich data
· Structure your data
· Create segments
· Analyze data, perform drill-downs and find insights
· Use machine learning to deliver extreme results
· Avoid common mistakes in data analysis
Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. Data, analytics and performance run through his veins. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.
Join this exciting panel, discussing how we can succeed as women in tech.
Listen to the success stories of 4 business women that share their personal anecdotes.
Learn how to do business in Indonesia as a woman. How to thrive. (And how to outperform our counterpart.)
Lavinia runs Livit Spaces, a co-working & co-living startup community based in Bali, and Project Getaway, a series of premium co-workation events for entrepreneurs. She has spent the last 6 years developing & expanding international projects and organizations, her personal and professional experiences spanning 4 continents and 35+ countries. She builds environments where productivity, fun, inspiration and adventure go hand-in-hand.
Paul is a productivity blogger and consultant who specialises in helping teams to be more productive and grow their businesses. Paul is a master of Asana, Pipedrive and MailChimp and has worked with dozens of clients to help them to supercharge the productivity and output of their teams.
After years of traveling extensively around the world, Mark Copeland developed an unique approach to life: “I have come to understand there is only one thing constant in life: Change”.Coming to fully understand his place in this Universe, through personal development, Copeland compiled his knowledge into tangible best-practices that can be implemented into any corporation willing to transform its status quo.Originally a Mechanical Engineer, Copeland has been delving his mind into different professional industries, from PR work for clubs in Ibiza, to mastering the art of scuba diving in Thailand. His never-ending willpower to explore the different aspects of life has fueled him to apply his new-found knowledge into the business world.Armed with an endless fascination with the human consciousness and his Internet Marketing background developed over the last 15 years, Copeland recruited a team of creative minds and founded WebSmart Group in 2015.
Many entrepreneurs choose to go solo. Freelance or lifestyle. But to scale a business, you’ll need other people. Once you hire people, you get new headaches. A team of 5-10 is like a family and rather easy to align. But if you go beyond that, you need a structure. This talk will show you what tools, methods and practices I’ve used the past decade to scale my own business.
What People Will Learn:
Hugo Messer has been building and managing teams around the world for over 10 years. He wrote 6 books about distributed teams. Based on his experience, he helps other teams become better at (distributed) agile through training and coaching. He is a Certified Scrum Professional.
What People Will Learn :
How to create content that will drive relevant search traffic to your website. And how to convert that traffic into customers.
Tim Soulo is currently Marketing Chief Officer at AHREFs.
A hands-on workshop showing exactly what we as SEO professionals do to rank our clients websites every time!
What People Will Learn*:
This skill share will be a combination of a workshop and an Ask Me Anything session. We will cover the foundations of a good SEO strategy, keyword research and SEO optimized content creation. We will show you exactly what we do to help our clients rank time after time.
This is incredibly valuable information, distilled from 10 years of SEO experience. We will work on a few of your sites during the presentation, so please come and let us check your site
The second part will be a an Ask Me Anything, where we would love to answer your questions about SEO.
People will learn how to:
Use AdWords for finding keywords and monthly search volume
Use MOZ keyword explorer to get domain authority
Use Agency Analytics for getting ranking data and URLs
Use Excel like a SEO professional
Analyze data to create informed keyword research
How to implement this keyword research into SEO optimized content strategy
How to create SEO optimized content with our ‘secret sauce’
Brie is an SEO Specialist running White Label Digital Marketing. WLDM specialises in increasing traffic, revenue and conversation rates for clients around the world. He has 10+ years of experience in SEO and is a Google partner. Currently, almost all of his energy is spent working on DMSS - the first annual Digital Marketing Skill Share.
Povilas Brand, is a digital architect. A digital architect is a modern business and technology architect that is driven by customer experience to utilize technology to transform business, increase revenue and profitability and improve the competitive position of a business. He has been living a location independent lifestyle and creating systems for his own projects, as well as other clients. In his latest project www.whatsyourlifepurpose.com, he helps people to stay productive, remove distractions, have more energy and really get in tune with themselves, so they can find their life purpose, earn the money while doing what they love, and build a fulfilling life.
Discover how to properly use Excel to extract insights, analyse performance & create informative reports that your clients / stakeholders will love!
The presentation will run through some basic Excel data setup & steps you need to take to prepare it all, along with some different metrics I use within my Excel analysis. I will then take you through a number of examples of the ways you can use the data to better extract SEO insights. You will be shown some examples of dashboards that you can use internally, along with a few different reports that your clients will love - and make sure you have an understanding of what you need to create it all. The second part of the presentation will be a walk through on how you can build a performance dashboard / report that maps together keywords & landing pages . This will allow you to drill into categorised performance and truly understand where performance is great, along with where the room for improvement is. If you are doing content marketing - aligning your keywords & visits is essential to quantifying performance - this dashboard will help you do that.
People will learn how to:
Sam Partland is a data-driven digital marketer with 12 years' experience in the field. Whilst he has experience in a wide variety of digital activities, he specialises in SEO with a focus on data-centric insights. Being mostly self-taught, Sam has been able to create his own methods for easier;- Analysis & presentation of keyword research- Keyword & traffic insights- Competitive research, analysis & performance monitoring. Sam has previously worked both agency-side and in-house for realestate.com.au, which allowed him to refine his skills across a variety of clients, along with more in-depth analysis working in-house. He is currently working for Airtasker as a growth marketer helping to drive the business forward across multiple channels.
A/B Testing is the most powerful tool for effectively optimising your Adwords account. It is, however, time consuming and quite complex. In his talk, Pascal will make a case for why you need to start A/B Testing TODAY and and will talk you through the processes and tools he personally uses to help his clients generate millions of dollars in sales.
What People Will Learn:
• Why A/B Testing your Ads is Critical for your Success in Adwords
• Why your Intuition Sucks in Determining a Winner
• How to Avoid the most common Pitfalls & Test more efficiently
Pascal is the Founder/CEO of adZen - the worlds best AdWords Tool for Agencies. AdZen is a Tool for Google AdWords that supports professionals in their day-to-day management of client accounts.As founder and CEO, Pascals main responsibility lies in putting together an outstanding team and enabling them to continuously push the boundaries for development and growth of the company. Given his expert knowledge and years of experience in Data Analysis and Google AdWords and his position as a Google certified Adwords expert, Pascal is also responsible for shaping the product, taking on the role as VP of Product.
Melissa DiVietri is a social media consultant, offering her services helping ad agencies and small businesses reach their audiences through the myriad online channels that seem to be multiplying exponentially. Knowing which social media platforms to use and how to use them is essential to building an online presence - as if you’re not really real unless you turn up in Google’s search results.
"I create an opportunity for businesses by targeting a specific niche using strategies to find users on search engines and social media platforms. I graphically graphic visuals that compliment the brand identity but also actionable to measure who clicked, shared or commented. I am capable of building websites on Squarespace, WordPress, Shopify that are responsive for mobile, tablet and desktop. I utilize specialize social media campaigns to generate leads while growing a network of loyal followers. Each week, I host a Twitter chat on social media tips, tricks, and secrets – you can join every Monday at 8 pm by following @missydi. I offer to consult on how to grow your business or brand by recording my screen to educate how to maximize social media for their business or brand."
Video SEO has changed drastically since the early days of online video. YouTube has gone from a small video site to becoming one of the largest social media platforms and search engines in the world. This presentation will teach you exactly how to get discovered on YouTube in 2017 and beyond.
In this Presentation, you will learn...
This workshop covers my entire step by step process for getting discovered on YouTube.
This same process generates millions of organic views for my clients every month.
All of the proven methods that will be taught in this presentation work for any niche and any channel size. I will be explaining everything from keyword research, titles, thumbnails, tags, metadata, and much more.
Colin Shipp is the founder of the video marketing agency, Possibility Media. He has spent the past 2+ years learning the in’s and out’s of online video. Solely focused on figuring out how to turn video views into direct profits for his clients. Possibility Media works with mostly online course creators, individual content creators, and large digital brands in niches ranging from music to yoga, fitness, tech and much more.
Learn the strategic approach that Professional Facebook Advertisers use to run paid Facebook ads that minimize risk and increase conversions, fast.
What People Will Learn: How to create successful Facebook advertising campaigns that drive more leads and more sales while minimizing risk with a campaign blueprint that leverages Facebook’s machine learning system.
People will learn how to: Structure their Facebook ad campaigns, which will allow them to quickly identify the most profitable segments of their audience so they can maximize the return on their Facebook advertising.
Miles Beckler is an entrepreneur on a mission to help people to escape the rat race and unlock the abundance and lifestyle freedom possible through internet marketing and entrepreneurship. In addition to being the co founder and CEO of Swell Press Inc, a next generation media and publishing company, Miles is an avid teacher of internet marketing and entrepreneurship
People will learn how to create content and amplify it using Facebook, Instagram and LinkedIn, using growth hacking tactics and sophisticated campaign on budgets starting at 1$ per day.
Andrea is a digital entrepreneur. He worked on hundreds of digital projects for brands like Ferrari, Discovery, Hyundai, Pepe Jeans London, Alitalia, Microsoft, Tommy Hilfiger, Clinique and many entrepreneurs, startuppers and small companies. He's the founding partner of Webing Academy – a pop up training academy offering workshops and masterclasses on digital marketing and CEO at Webing. Andrea is also an author and an International speaker. He lives in London but often travels across Europe and to Bali, Singapore and the U.S.. You can find him working in a creative coworking or near the ocean searching for waves.
This workshop is a Step-by-step guide to writing, recording and selling your first online product.
What People Will Learn:
- How to offer what people want to buy (a new approach to market research)
- How to organize and write your content (with a few little secrets that will allow you to charge higher prices)
- How to record great audio and video
- The basics of equipment so you can invest smart
Magda is a digital marketer specialising in online launches. She has worked on multiple launches bringing in total over 2 million dollars. Her main niche is personal growth, especially that in parallel to teaching business she is also a Tantra & Relationships Coach. She runs 2 blogs, one for business and marketing called Psychology For Marketers, and another one for women on love and spirituality called Brave Belle. She holds talks and workshops around the world, including Malaysia, Thailand, Bali and Poland.
I have a keen interest for online MARKETING and related BUSINESS performance. Passion for web-related technologies since youth.
I created the n°1 French Youtube channel about online marketing: (50000+ views/month, 17000 subscribers)
My GOAL is to create + use your website/digital presence & associate the most relevant digital marketing channels that your audience uses, to grow your client base or your business's revenue.
1. Create your professional website step-by-step.
2. Implement a Digital Strategy => create an actionable road map to success.
3. Get Clients & increase Revenue through your digital presence.
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data, machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
People will learn how to:
· Build a measurement framework
· Enrich data
· Structure your data
· Create segments
· Analyze data, perform drill-downs and find insights
· Use machine learning to deliver extreme results
· Avoid common mistakes in data analysis
Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. Data, analytics and performance run through his veins. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.
